- TBCCampuses
- TBCAttendees
- TBCWatch parties
- TBCContent pieces
01Overview
Monster and BGMI wanted a presence on campus that students would actually turn up to. Not a stall, an event. The answer was a watch-party series that could be packed into a van and rebuilt the next morning somewhere else.
02The challenge
A campus tour lives or dies on repeatability. Anything that needs a specialist to install, or that only looks right in one room, breaks by the second stop.
It also has to feel like an event rather than a sampling exercise. Students can spot a brand activation from across a quad, and they walk past it.
03Our approach
- A kit, not a buildStaging and branding designed as a set of modular pieces that fit a vehicle and go up with a small crew.
- Programme over presenceA run of show (matches, commentary, giveaways) so there was a reason to stay rather than pass through.
- Consistent from campus to campusOne layout logic, so the photography from stop three cuts together with stop one.
- Capture as part of the crewA shooter on every stop, working to the same shot list, feeding one growing content library.
04Execution
Each stop ran to the same rhythm: build in the morning, watch party through the afternoon, strike at night. The studio handled branding, staging and capture at every campus, with edits turned around between stops so the series built momentum as it travelled.
05Results
- A staging kit that rebuilt cleanly at every campus
- A consistent content look across the whole series
- An audience that stayed for the programme, not just the giveaway
- A complete photo and video library across all stops
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